All American Building Services

AABS is a commercial janitorial and building services company located in Tualatin, OR. They provide cleaning solutions to various industries such as medical, industrial, and office to a wide service area spanning multiple cities and states.

View Live Site


  • Web Development
  • Web Design
  • Deployment
  • Hosting
  • Management

Multi-Page Website for a Commercial Janitorial Company

The Challenge

AABS was looking for a complete redesign to facilitate conversions and provide a more intuitive user experience. The project also included a content overhaul with a focus on creating local landing pages to target different markets in their service area.

  • Redesign website from the ground up
  • Rebuild website on a modern framework
  • Improve navigation and overall site structure for easier browsing
  • Improve mobile responsiveness and load times
  • Implement city landing pages

Phase One

Site Structure and Element Design

AABS’s service area encompasses a multiple cities and states. To stand out in these areas, they wanted to implement a local landing page strategy to help showcase their unique value proposition and past work to their biggest cities.

This project was a complete visual redesign including bold calls-to-action, multiple simple navigation elements, and galleries of completed work. We created a more modern, cohesive design to bring all the elements together.

Stellr Web does what they say they will do, when they say they will do it, on time and without compromise. I just can’t say enough good things about Stellr Web. I would highly recommend them to any company or organization large or small...

Joseph A.

Founder, All American Building Services LLC

Phase Two

Unique, Dark, and Clean

AABS wanted a strong and sophisticated design that reinforced the superior service they offer. The design needed to be easy to digest and optimized for mobile viewers. We added a colorful, eye-grabbing section to call attention to the customer satisfaction guarantee.

Final Result

Bringing It Together

The result was a high-class, professional website powered by the latest technology and focused on performance.  The website is blog ready, equipped with Google Analytics, and HTTPS secured. 

High-contrast calls-to-action stand out against the dark theme, and multiple forms throughout capture both new leads and job applications. Galleries were implemented to show previous work, and testimonials are featured on multiple pages to establish social proof.

  • 6x monthly traffic increase
  • A dark, bold design with increased usability, especially for mobile users
  • Unique local landing pages to help both users in different markets and to aid in local SEO efforts

Screenshot Gallery

Ready to work together?